My opinion · PR & Communication

The POWER of Social Media

I guess you have already heard about what the French Viner Jerome Jarre just accomplished!

It all started when Jerome published a video saying how sad and shocked he was after hearing that a six-year-old girl died from malnutrition and dehydration in Somalia. As an urgent appeal and not a lot of time to think about it, Jerome had the idea to ask his followers to write the hashtag “Turkishairlaneshelpsomalia all over social media, so a plane would be made available to transport 60 tons of food to Somalia. The instant I saw the video the first thing I did was to tweet the hashtag wherever I could.

(watch the first video bellow)

After only one day, Turkish airlines responded very positively and made available a cargo plane to fly to Somalia on the 27th of March.

Screen Shot 2017-03-21 at 20.53.28

But one more mission needed to be accomplished having enough funds to buy food and water to fill up an airplane. Therefore, Jerome published another video asking people to go to the page and donate whatever they could and use the hashtag #LoveArmyforSomalia, he also swore transparency and that all the funds are going to help Somalia.


As part of this incredible “campaign”, I went to donate and noticed that in only 1 day they reached 1 million with the help of 40 thousand people and in only 4 days they reached  2 million with the help of 73 thousand people.  Jerome doesn’t have a charity so he partnered with Ben Stiller which has the Stiller foundation which will help with receiving and managing the funds.

This was an unplanned campaign based on only the willing to help people and a nation to not die from famine.

Why is this “campaign” being so successful?

I believe that the reasons this campaign is being really successful are:

Transparency – people know where the money is going to and how is it going to be used

Urgency – this is an urgent appeal to save thousands of lives in Somalia if we do not act now it will be too late

Social Media– it is incredible what people can achieve when using social media for a good cause, every step was achieved through social media and with the help of thousands of people

and Everyone loves and trusts Jerome – I believe everyone has always sympathized with Jerome’s funny videos and trusts that his intentions are genuine

I am a General of the LOVE ARMY for Somalia and I am proud of what all of us are doing to help a nation! page:


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