Today [01.02.16], I had an amazing evening at Southampton Solent University alongside more than twenty-six PR Professionals on the Networking event “Meet the PR Professionals”.
The event was very successful, not only because students had the opportunity to ask questions and have a different insight into the PR world but also the way the event was organised.
Just like a speed-dating event, 10 in 10 minutes we would change tables and were able to talk to almost every professional at the event.
From the seventeen professionals that I was able to talk to, these are the most memorable skills/ personal pieces of advice:
- Writing Skills
To be a PR employee, writing is one of the most important skills. PR involves a lot of writing from social media posts, articles, blog posts and press releases there is the need to represent your agency/ company without any grammar, spelling and punctuation mistakes. So, if you don’t have excellent writing skills, don’t worry that can be developed with practice and commitment.
- Be Friendly
Most professionals told me that to deal with clients either face-to-face, phone or email it is essential to be friendly, talk with passion about your work so you can connect with them. You have to convey trust by being passionate and excited about what you do to build a trustworthy relationship with clients.
- Be Brave
The fast-paced PR industry is not easy, by taking risks such as emailing a PR professional for advice or make a very creative CV you are able to stand out. There is the need to be Brave and take risks to succeed in this industry.
Here are the most memorable CV related bits of advice:
Before sending out a CV and Cover Letter, there is the need to make a deep research of the agency/company you are sending to. By researching their work, campaigns, articles you can detect any skills missing that may improve and benefit the agency/company. You also can write what you think about a campaign and what it conveyed and meant to you. You will be demonstrating that you really wanted to know more about the agency/company and that you can bring something to the table.
- Be specific and direct
Another tip that some of the PR professionals gave me was to be specific on what you write on your CV. Be specific about what you want, what skills you have and how you can benefit the agency/company.
- Be Different and Creative
How many times have you heard that your CV needs to “stand out from the crowd”? It is because nowadays that is the only way you can get an agency´s attention. Being creative and different makes you memorable and shows your skills for innovative thinking which is essential in PR.
- Take your LinkedIn profile seriously
Always update your profile and have everything you have on your CV on LinkedIn. The truth is, there are people that don’t even look at your CV just click on your LinkedIn profile and analyse it. You should invest time building connections, reading articles, posting and updating your profile.
Those were some tips and advice that I was so fortunate to hear, there were many more but those for me were the most mentioned and important.
PR and Girly Tools